Rare Super Mario Bros. Cartridge Becomes Most Expensive Video Game Ever Sold at 3 Million Dollars

The sealed copy of Super Mario Bros
Heritage Auctions
A sealed copy of Super Mario Bros. has sold for a record-breaking $3 million, becoming the most expensive video game ever auctioned. The rare cartridge, discovered inside an unopened NES console bundle after nearly four decades, surpassed the previous industry record by a wide margin.

A sealed copy of Super Mario Bros. has become the most expensive video game ever sold, fetching an unprecedented $3 million at auction.

The sale was confirmed by Heritage Auctions, which announced that a Professional Sports Authenticator (PSA) 9.6 A++ graded copy of Nintendo’s iconic 1985 platformer surpassed the previous video game auction record of $2 million, set in 2021. The new benchmark also far exceeds the $1.56 million paid for a sealed copy of Super Mario 64 that same year.

What makes this particular copy so valuable is its rarity and condition. According to Heritage Auctions, it is the earliest confirmed sealed example from the second production run of Super Mario Bros., identifiable by a distinctive gloss sticker used on copies released in early 1986.

The cartridge’s history adds to its appeal. The game was reportedly discovered only months ago inside an unopened NES Control Deck console bundle, meaning it had remained untouched for nearly 40 years.

‘It is only appropriate that the most significant video game in the world should bring the most impressive result in the history of the hobby,’ said Evan Masingill, Heritage Auctions’ consignment director for video games. He noted that the cartridge’s recent discovery and pristine condition made the result even more remarkable.

Heritage Auctions described the item as the ‘holy grail’ of video game collecting. Beyond its near-perfect PSA rating, the cartridge is considered the best-preserved of only three known sealed copies from the same production run. The other two examples carry lower collector grades, further increasing the rarity of the record-breaking sale.

The auction also included the unopened launch-edition NES Control Deck console that originally housed the cartridge, although the console itself represents only a small portion of the item’s overall value.

The sale highlights the continued growth of the collectibles market, where rare gaming memorabilia increasingly command prices once reserved for fine art and historic comic books. Recent years have seen collectors spend tens of thousands of dollars on sealed copies of modern games, while rare comic books have sold for as much as $9 million.


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A sealed copy of Super Mario Bros. has sold for a record-breaking $3 million, becoming the most expensive video game ever auctioned. The rare cartridge, discovered inside an unopened NES console bundle after nearly four decades, surpassed the previous industry record by a wide margin.

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